What does this song mean to you? Song Discussions is protected by U. Once again, reggae melody and lyrics have appeared on an international marketing campaign, this time for major American clothing and apparel brand – The Gap. Over the weekend, The Gap launched their 2018 holiday advertising campaign entitled, ‘The Good Path’. B recording artiste Leon Bridges, it features a team of models of all ages dancing along a red, green and yellow path, as he sings the timeless hook from The O’Jays 1973 ballad Now That We Found Love. The pathway colours gradually fan out to include others like blue and orange, but the homage to reggae is obvious. The Boyz original version of Now That We Found Love, Bridges creates a feel good moment that is perfectly accompanied by choreographed moves of the entire cast.
This begs the question: ‘why was Third World’s contribution to the global popularity of that song omitted? Band leader Stephen ‘Cat’ Coore, suspects that the reggae band’s previously recorded version went unacknowledged because of a lack of research. Now That We Found Love was originally written by Kenneth Gamble and Leon Huff, recorded by The O’Jays as a ballad. It was released on their album Ship Ahoy in 1973. Five years later, Third World upped the tempo. Their version was featured on Journey to Addis, released on Island Records in 1978. It was Third World and their reggae-disco rendition that put the song on the airwaves and made it a chart buster. Bunny Rugs added so much to the song in the studio,” Gamble told The Gleaner. Third World’s version peaked at number 10 in the UK and 47 on the Billboard Hot 100.
The Boyz made another version, keeping the quick tempo introduced by Third World. It was copied off our feel of the song. Third World takes no issue with Bridges’ cover. As far as what he is doing, we don’t have a problem from that standpoint. Where the conversation should be is that, it was Third World who originally did the song in that format. According to Gamble, the inspiration for the song was “love, peace and brotherhood. My partner Leon Huff and I always wrote songs about love, peace and happiness. As for the timelessness of the song, Gamble said that the lyrics speak for themselves. Now that we got it right here in our hands, we gonna spread it all over the land.
People still want to have love. We did another song with Third World called Hold On To Love. It’s all about finding and holding on to love and loving each other. After all, I’m from the city of Brotherly Love,” he said. Despite the disappointment of not being credited on the cusp of the release of the group’s still untitled studio album, produced by Damian ‘Jr. Gong’ Marley, Coore notes, “There are two sides to every story. We’re happy for that, though we would have appreciated a little recognition. Last month, Third World dropped the first single from the album called Loving You Is Easy.
What is coming out is a very diverse collection of music. It has an uptempo, almost funky kind of sound on one or two songs,” Coore revealed. He explains that another track – Third World Keeps Turning – has an ‘African feel’. We have foundation reggae beat with Third World harmonies. Damian was very specific with that. He wanted us to go back and get that sound, but with a different twist on it. It’s going to be really good.